The 'brief description' is particularly important because it is a summary of your profile and it appears alongside the brief descriptions of other experts. It must be written specifically for the category and sub-category that you are registering in. You should use relevant and simple language to describe the service that you are offering. You want members who are looking at your brief description to be encouraged to view the rest of your profile. 

Please note that the 'brief description’ must be written in lowercase letters (though one or two capitalized keywords in fine). Please also note that the brief description field may not contain a single string of characters that exceeds 30-characters.